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Home » Topics » Category Focus » Beer

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Stella Artois documentary

Stella Artois, National Geographic release documentary on World Water Day

Documentary highlights global water crisis
March 6, 2017

Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, and National Geographic announced that a new documentary, "Our Dream of Water,” a film spotlighting the effects of the global water crisis, will make its world premiere on March 22 in celebration of World Water Day. The documentary, debuting on the National Geographic channel, was commissioned by Stella Artois as a part of its Buy A Lady A Drink campaign, an ongoing partnership with Water.org to help provide clean water to people in the developing world, the company says. 


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Amstel XLight

Amstel introduces Amstel Xlight

March 1, 2017

Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says. The new product, which launched March 1 in Arizona, Texas, and Boston, Mass.,is available in six-pack bottles, 12-pack cans and bottles, and a 24-ounce single-serve can.  


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Not Your Mom's

Small Town Brewery unveils Not Your Mom’s FMBs

New line builds on innovation, success of Not Your Father’s
February 28, 2017

Beginning March 1, Wauconda, Ill.-based Small Town Brewery, the makers of Not Your Father’s Root Beer, will introduce a new collection of artisanal brews that put a fresh spin on three classic American flavors. The new lineup includes Not Your Mom’s Apple Pie, Not Your Mom’s Strawberry Rhubarb and Not Your Mom’s Iced Tea.


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Craft beers added to Breakthru Beverage SC portfolio

Goodwood Brewing joins distributor’s network
February 27, 2017

Breakthru Beverage South Carolina, Ridgeway, S.C., will introduce select craft beers to its portfolio, beginning with Louisville, Ky.-based Goodwood Brewing Co. This represents Breakthru South Carolina’s first expansion into the beer marketplace, it says. 


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Tecate Fight Every Night

Tecate announces Fight Every Night social media, video campaign

Integrated campaign includes sweepstakes, mobile app
February 24, 2017

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.


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Redd’s Apple Ale releases more flavors

Blueberry Ale and Raspberry Ale permanent additions to beer lineup
February 21, 2017

Redd's Apple Ale, a brand of Chicago-based MillerCoors, is adding more variety to its beer lineup by introducing new flavors and bringing back fan favorites. 


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Dos Equis logo

Dos Equis announces new Cinco de Mayo campaign

Brand offers sweepstakes, chance to win trip to Mexico
February 15, 2017

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes. 


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2017 Nightclub & Bar show to host more than 600 exhibitors

Tradeshow and convention to take place March 27-29
February 15, 2017
Taking place March 27-29, 2017, at the Las Vegas Convention Center, Las Vegas, the Nightclub & Bar Convention and Trade Show will continue to bring the latest technologies, products and strategies for hospitality professionals in the bar, restaurant and nightlife space to the forefront.
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Pyramid Triangulate, Brewer's Reserve

Pyramid Triangulate Citrus Pale Ale, Brewer’s Reserve Railroad Avenue

February 15, 2017

Pyamid Breweries announced the release of its spring seasonal, Triangulate Citrus Pale Ale, and its limited-release Brewer's Reserve Railroad Avenue. 


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Henry's Hard Grape Soda

Henry’s Hard Grape Soda

February 13, 2017

MillerCoors announced the expansion of its Henry’s Hard Soda line with the addition of Henry’s Hard Grape Soda. 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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2026 State of the Industry Series: Non-Alcohol Beverages

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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