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Home » Topics » Category Focus » Beer

Beer
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Baird / Ishii / Stone Japanese Green Tea IPA

January 28, 2015

Stone Brewing Co. collaborated with Guam’s Ishii Brewing Co. and Japan-based Baird Brewing Co. to create Baird / Ishii / Stone Japanese Green Tea IPA. 


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Newcastle Brown Ale unveils ‘Band of Brands’ Super Bowl Ad

38 companies create first-ever crowdfunded Super Bowl commercial
January 28, 2015

In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world’s first crowdfunded Super Bowl ad.


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Consumers plan to celebrate Super Bowl XLIX responsibly

Anheuser-Busch-sponsored survey reveals consumers are planning ahead to get home safely
January 27, 2015

As the exclusive beer sponsor for Super Bowl XLIX, St. Louis-based Anheuser-Busch announced the results of a recent survey conducted on its behalf by Harris Interactive, Rochester, N.Y., that show deeper insights about consumers' Super Bowl XLIX plans and drinking decisions. According to the survey results, 73 percent of Americans of legal drinking age plan to watch Super Bowl XLIX, and, of those who plan to drink at Super Bowl parties, 71 percent will make plans to get home safe in advance.


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Tin Man Brewing Co. offers four of its craft beers in cans

Craft brewer works with Rexam for packaging
January 19, 2015

Tin Man Brewing Co., Evansville, Ind., released four of its core craft beers in 16-ounce cans from Rexam Beverage Can Americas, Chicago. The craft brewer noted that it chose to package its Circuit Bohemian Pilsner, Alloy American Pale Ale, River Irish Red Ale and Overlord Imperial IPA in cans because it is the ideal package for craft beer.


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Anheuser-Busch emphasizes importance of balanced portfolio

Beer company plans to focus on new product innovation this year
jessica Jacobsen
Jessica Jacobsen
January 16, 2015

St. Louis-based Anheuser-Busch (AB), a division of AB InBev, hosted media members at its headquarters during the fourth quarter of 2014.


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Anheuser-Busch test-launches Bud Light Button

App allows consumers to order cases of beer for delivery with touch of a button
January 15, 2015

St. Louis-based Anheuser-Busch (AB) is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button beer delivery app, which it currently is test-launching in the Washington, D.C., market. When using the app, consumers of legal drinking age can order Bud Light with the touch of a button, and they might even have an “Up for Whatever” experience accompany the special deliveries made through the app.


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Dos Equis launches retail, on-premise contest

Dos Equis Marks the Spot campaign designed to boost beer sales during slower months
January 8, 2015

Dos Equis, a premium Mexican beer brand of White Plains, N.Y.-based Heineken USA Inc., introduced a new, fully integrated digital retail and on-premise promotion aimed at driving sales during a period when beer sales typically hit a lull, the brand says. Dos Equis Marks the Spot will run from Feb. 1 through the end of March, with targeted digital platforms and in-store elements inviting consumers to participate in a daily virtual treasure hunt to locate the brand’s famous XXs for the chance to win the “most interesting” winter experiences.


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Anheuser-Busch announces Super Bowl XLIX ads

Three ads spotlight Budweiser, Bud Light
January 7, 2015

St. Louis-based Anheuser-Busch (AB) announced that it will feature three ads spotlighting its Budweiser and Bud Light brands during the NBC broadcast of Super Bowl XLIX on Feb. 1.


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Stone Smoked Porter w/Vanilla Bean

January 6, 2015

For a limited time, Stone Brewing Co. is bringing back its winter beer: Stone Smoked Porter w/Vanilla Bean.


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Kona Brewing Co. releases small-batch series

Craft brewer will host launch parties to raise funds for Hawaii nonprofits
December 22, 2014

In celebration of its 21st anniversary, Kailua-Kona, Hawaii-based Kona Brewing Co. created a special series of small-batch beers that will be available only throughout Hawaii.


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