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Vita Cup

VitaCup pods

A new company, VitaCup launched its single-serve, K-Cup-style coffee and tea pods infused with vitamins. 


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White Coffee Jim Beam Originial

White Coffee partners with Jim Beam Bourbon for new coffees

New coffee line available in 5 varieties

Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.


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Community Coffee Family Game

The ICEE Co. celebrates 50th anniversary

Cheribundi partners with Olympic medalist Aly Raisman
Community Coffee has brought its coffee portfolio to the board game scene with the Community Coffee Family Game. The board game, set up like Monopoly, invites consumers to imagine they are the new owners of Signature Blend Dark Roast, Porch Breeze Iced Tea or the Coffee Roasting Facility.
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Shock Top

Beverage brands launch first-ever package redesigns

Shock Top, Wicked Joe Organic Coffees announce new packaging
“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
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Wicked Joe Organic Coffees

Wicked Joe Organic Coffees launches redesigned packaging

First redesign for brand in more than 12 years
Wicked Joe Organic Coffees rolled out new packaging after more than 12 years in business. The product line now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin, the company says.
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Lipton Mango Iced Tea

Lipton Mango Iced Tea

Lipton, a brand of Pepsi Lipton Tea Partnership between PepsiCo Inc. and Unilever, introduced a new flavor joining its line of ready-to-drink iced teas: Mango.


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Alumbre Coffee

Alumbre Coffee

Launching its first line of branded coffee, Java Trading Co. introduced Alumbre.


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Gold Peak Tea, Feeding America partner to provide meals

Brands ask consumers to help provide more than 1 million meals

Gold Peak Tea, a brand of Atlanta-based The Coca-Cola Co., and Feeding America, the nation’s largest domestic hunger-relief organization, are asking consumers to help provide more than 1 million meals to families in need.


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Mighty Leaf Tea - Tea & Company

Mighty Leaf Tea launches super-premium brand

Tea & Company brand comprised of whole leaf teas

San Rafael, Calif.-based The Mighty Leaf Co., which specializes in artisan blends of whole leaf teas, herbs and fruits, launched Tea & Company, a super-premium brand of reserve lot whole leaf teas. 


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