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Starbucks Upstanders

Starbucks launches original, digital content series

Series highlights social responsibility, community members doing good
September 7, 2016

Seattle-based Starbucks Coffee Co. debuted “Upstanders,” its first original content series, which aims to inspire Americans to engage in acts of compassion, citizenship and civility, the company says. The series features 10 stories, each told in written, video and podcast form, about ordinary people doing extraordinary things to create positive change in their communities. 


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Technomic finds single-cup coffee sales were up 62 percent in 2015

Coffee segment’s market share increased to 4 percent
September 2, 2016

Coffee has recently seen a renaissance, both through its renewed popularity among younger consumers, as well as through exciting innovations within the coffee space — such as cold-brewed and pour-over coffee, reports Chicago-based Technomic, a Winsight company.


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Dunkin’ Donuts announces return of fall flavors

Almond milk will be available in restaurants nationwide by end of August
August 18, 2016

Canton, Mass.-based Dunkin’ Donuts announced that its lineup of pumpkin coffees and baked goods will return to its restaurants nationwide before the end of the month. Starting Aug. 18, Metro New York began serving pumpkin-flavored coffee, lattes and macchiatos. The brand’s full pumpkin menu, including coffees, donuts, Munchkins and muffins, will be available for a limited time in all Dunkin’ Donuts restaurants nationwide no later than Aug. 29, the company says.


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Forager

Immunity supporting beverages proliferate

Clinical studies support functionality claim
jessica Jacobsen
Jessica Jacobsen
August 15, 2016
As the saying goes, “a cold is nothing to sneeze at.” However, that might not be the case based on a national Career Builder survey conducted by Harris Poll. According to the survey, 54 percent of employees stated they went into work when sick because they felt the work wouldn’t get done otherwise.
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Royal Flush Tea

Royal Flush Tea

August 15, 2016

Adding to its range of teas available in the United States, The East India Co. Fine Foods introduced Royal Flush Black Tea in select markets. 


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Starbucks emojis

Digital adds more complexity to shopper experience

Social networks, apps among most popular digital marketing
jessica Jacobsen
Jessica Jacobsen
August 10, 2016
The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.
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One Drop

One Drop

August 3, 2016

As part of a major rebranding initiative, Marley Beverage Co. launched a new line of One Drop ready-to-drink (RTD) premium coffees. 


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