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ITO EN Leaders

ITO EN expands lineup of ready-to-drink teas

Company named in Top 50 list of companies that are changing the world
Barbara Harfmann
June 12, 2017
The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.
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Top 100 2016

Top 100 Beverage Companies of 2016

Anheuser-Busch InBev takes back No. 1 spot
June 12, 2017

Once again The Coca-Cola Co. and Anheuser-Busch InBev (AB InBev) are flipping positions to claim the top spot in Beverage Industry's annual Top 100 Report. Based on 2016 financial sales, AB InBev reclaimed the No. 1 spot as sales were up more than $2 billion compared with 2015 financial sales.


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Premium teas

RTD tea proliferates with health and wellness trends

Loose-leaf, bagged teas experience stagnant growth
Amanda Del Buono
June 12, 2017
Continued interest in health and wellness, back to nature and proactive health trends have resulted in consumers turning to products that boast a natural, healthy halo. Although bottled water has experienced the most notable gains from these trends, bagged, loose-leaf and ready-to-drink (RTD) teas also have benefited from their associations as better-for-you products.
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Starbucks Iced Coffee Salted Caramel

Starbucks releases ready-to-drink Iced Latte

Limited-release beverage available in Salted Caramel
June 5, 2017

As part of the North America Coffee Partnership between Seattle-based Starbucks Coffee Co. and Purchase, N.Y.-based PepsiCo Inc., Starbucks is bringing consumers a new ready-to-drink Starbucks Iced Latte, available in Salted Caramel Mocha for a limited time, the company says. 


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Tetley Super Teas

Tetley Super Teas

May 30, 2017

In honor of National Iced Tea day on June 10, Tetley introduced a new line of vitamin-rich bagged teas: Tetley Super Teas. 


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Vita Cup

VitaCup pods

May 18, 2017

A new company, VitaCup launched its single-serve, K-Cup-style coffee and tea pods infused with vitamins. 


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White Coffee Jim Beam Originial

White Coffee partners with Jim Beam Bourbon for new coffees

New coffee line available in 5 varieties
May 16, 2017

Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.


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Community Coffee Family Game

The ICEE Co. celebrates 50th anniversary

Cheribundi partners with Olympic medalist Aly Raisman
May 15, 2017
Community Coffee has brought its coffee portfolio to the board game scene with the Community Coffee Family Game. The board game, set up like Monopoly, invites consumers to imagine they are the new owners of Signature Blend Dark Roast, Porch Breeze Iced Tea or the Coffee Roasting Facility.
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Shock Top

Beverage brands launch first-ever package redesigns

Shock Top, Wicked Joe Organic Coffees announce new packaging
May 15, 2017
“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
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Wicked Joe Organic Coffees

Wicked Joe Organic Coffees launches redesigned packaging

First redesign for brand in more than 12 years
May 15, 2017
Wicked Joe Organic Coffees rolled out new packaging after more than 12 years in business. The product line now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin, the company says.
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