Bulletproof unveiled a bold rebrand that marks its next chapter. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel, the company says.
Halfday, Philadelphia, introduced a new limited-edition flavor: Tropical Tea. Crafted for summer, Tropical Tea delivers a blend of pineapple, passion fruit and guava.
Lipton unveiled its most significant brand transformation in more than a decade: a global rebrand that introduces a modern visual identity, revitalized packaging and an expanded product portfolio.
Fair Hills Farm Organics announced the launch of its Organic Black Tea line, a ready-to-drink collection of teas naturally sweetened with cold-pressed apple juice made from the farm’s own fruit.
Podcast interview with Mike Lombardo, co-founder of Halfday, highlights prebiotic benefits
May 26, 2025
In a conversation with Beverage Industry, Mike Lombardo, co-founder of Halfday, a better-for-you, gut-healthy iced tea brand, joins the podcast to discuss creation of the brand as well as its recent evolution.
Relaxation and calming benefits have often been associated with tea products, but experts highlight that other functional benefits and flavors could be the recipe the tea market needs for volume growth.