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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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Mnt Dew Major Melon

Mtn Dew adds first permanent flavor in more than a decade

Mtn Dew Major Melon also available in Zero Sugar
January 6, 2021

Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.


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PepsiCo Dig In

PepsiCo platform designed to support Black-owned restaurants

Dig In aims to generate at least $100 million in sales for Black-owned restaurants
January 4, 2021

Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi, a brand in Purchase, N.Y.-based PepsiCo, introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants.


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Pepsi Cocoa

Pepsi says goodbye to 2021 with newest social campaign

Pepsi 'Cocoa' Cola release pending if tweet reaches 2,021 retweets
December 17, 2020

As the unofficial beverage of winter, hot cocoa is getting a new twist thanks to the latest product innovation from Pepsi. 


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Coca-Cola Holiday Heroes

Coca-Cola releases holiday packaging

Holiday Heroes monikers available to everyday heroes
December 2, 2020

Coca-Cola unveiled new holiday packaging as an extension of the Share a Coke campaign, with 40-plus monikers dedicated to everyday heroes — nurses, teachers, neighbors, grandparents and more.


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Reed's Ginger All the Way

Reed’s launches ‘Ginger All the Way’ holiday box

Varietals include real ginger ale, zero-sugar and ginger shots
November 30, 2020

Just in time for the holidays, Reed’s is launching a limited-edition “Ginger All the Way” box packed with a variety of Reed’s new and best-selling products from 2020. 


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Regatta 6-Pack

Regatta Craft Mixers adds six-pack format

New pack format available for all five flavors
November 20, 2020

Regatta Craft Mixers, New York, debuts its new 7.5-ounce Sleek Can six-pack format across all five flavors in the Regatta range.


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KDP announces completion of sales, distribution for largest shareholders

JAB to remain largest shareholder, focus on long-term value creation
November 18, 2020

Keurig Dr Pepper Inc., Burlington, Mass., and Plano, Texas, announced that JAB majority-owned subsidiary Maple Holdings B.V. and MDLZ will sell an aggregate of 60 million shares through a secondary offering. MDLZ will sell 40 million shares, bringing its stake to approximately 8.4 percent of KDP's outstanding common stock, while Maple will sell 20 million shares for the benefit of its minority partners.


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Dry Gift Pack

DRY Soda releases holiday gift set

Company founder pens book on zero-proof cocktail guide
November 18, 2020

Seattle-based DRY Soda Co. launched a Limited Edition Zero-Proof Gift Set that includes two bottles of DRY’s 750-ml Winter Celebration bottles, two stemless flutes as well the book “The Guide to Zero-Proof Cocktails,” a manual dedicated to the art of zero-proof mixology.


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Jack Pelo will retire from top executive role at Swire Coca-Cola USA

Rob Gehring will assume president, CEO position beginning Jan. 1, 2021
November 12, 2020

Swire Coca-Cola USA, Draper, Utah, announced that Jack Pelo, its president and chief executive officer (CEO) for the past 24 years, will retire at the end of this year. Rob Gehring, currently chief operating officer, will assume the president and CEO role beginning Jan. 1, 2021.


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Keurig Dr Pepper (KDP)

KDP, The Honickman Companies reach agreement on sales, distribution

Company gains key brands in New York, New Jersey
October 28, 2020

Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, and The Honickman Companies, Pennsauken, N.J., jointly announced an agreement that allows KDP to sell and distribute key KDP brands in 18 counties serving 17 million people in New York and New Jersey. 


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