Carbonated Soft Drinks

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Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is kicking off 2017 with a new global Do the DEW campaign centered on the belief that there’s no feeling like doing, the company says. 

Excel Bottling launched two dessert-flavored craft soda flavors: Gooey Butter Cake and Apple Pie. 

Utmost Brands Inc., doing business as GuS Grown-Up Soda, introduced GuS Soda Cocktail Mixers in select markets. 

The Coca-Cola Co., Atlanta, announced that its Board of Directors has unanimously approved the recommendation of Chairman and Chief Executive Officer (CEO) Muhtar Kent for an evolution of the company’s senior leadership structure. Under the new structure, company veteran James Quincey, president and chief operating officer (COO), will succeed Kent as CEO, effective May 1, 2017. 

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.

Bai Brands, Princeton, N.J., announced the introduction of Bai Black, a line of carbonated beverages with traditional soda flavors. Available nationwide in January 2017, the Bai Black lineup will feature five flavors: Kohala Kola, Simbu Citrus, Rioja Root Beer, Jambi Ginger Ale and Colombia Cream.