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OLIPOP, a functional soda brand, announced the launch of its newest flavor: Watermelon Lime, adding to its soda lineup ahead of summer.

Boochcraft, the plant-based, organic hard-kombucha brand, announced the addition of Cherry Limeade to its core flavor lineup.

FUL, a female founded, science-backed food company, introduced its first product: FULwater, created with its nutrient-rich, spirulina ingredient, but without a strong algae taste, it says.

Elvis Whiskey, in licensing agreement with Grain & Barrel Spirits, announced the launch of a new peanut butter, banana and bacon-flavored whiskey: Midnight Snack, inspired by the rock 'n' roll icon’s favorite decadent sandwich, it says.

Culture Pop Soda introduced its probiotic soda line, made with real, organic fruit juice, herbs and live probiotics.

COOP Beverage Works, the wholly owned subsidiary of craft brewery COOP Ale Works and makers of SONIC Hard Beverages, announced teaming up with Tampico Beverages to launch TAMPICO Hard Punch, rolling out across the United States.

Trilliant, parent company of Victor Allen’s, a top selling coffee brand nationally, announced the launch of its newest flavor innovation: Victor Allen’s SNICKERS, a ready-to-drink Iced Coffee at Sam's Clubs nationally.

Nowadays announced the launch of its first nationally available cannabis-infused spirit.

Ruby, a hibiscus beverage brand, announced the release of two new functional juicy sodas: Sparkling Hibiscus Berry Cherry and Sparkling Hibiscus Fuji Apple. 

Mayenda, a brand of The Campari Group, introduced its new luxury sipping tequila: Mayenda Tequila Blanco, launching in the United States and Mexico.