New Products

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Life Foods, in partnership with Power Brands, launched a line of Kolé brain function dietary supplements.

Trinchero Family Estates introduced the first new product innovation line in its Trinchero National Spirits division: Sugar Island Coconut and Spiced Rums.

Honest Tea, an independent operating unit of The Coca-Cola Co., introduced a line of organic “summer refresher” beverages.

After finding success with its spirits and liqueurs in Europe, Lucas Bols B.V. introduced its Bols Elderflower Liqueur into the U.S. market.

Third Street Inc. will launch nine new organic, Fair Trade, non-GMO iced teas and lemonades at Whole Foods Market stores nationwide in April.

Heineken USA is phasing out the original Strongbow Hard Cider recipe and replacing it with new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider.

Marquis Beverages introduced a line of Marquis O3 lightly carbonated energy drinks made with U.S. Department of Agriculture (USDA) certified organic ingredients.

Beam Inc. added a new Peach flavor to its line of Cruzan Rums.

Campbell Soup Co. extended its V8 Splash portfolio with V8 Splash Lemonade and Strawberry Lemonade.

Blue Ice Vodka, a brand of 21st Century Spirits, introduced its first flavored vodka: Blue Ice Crème Brûlée Vodka.