Tchibo coffee made its U.S. debut. Distributed by Rainmaker Food Solution, Tchibo is grounded in the concept of RÖST FRISCH, meaning that every step from growing and harvesting, to roasting and packaging, is dedicated to creating fresh coffee, the company says.
Buddha’s Cup’s 100-acre plantation in Holualoa has adopted both low-tech and high-tech growing and harvesting methods that optimize the success of the Kona coffee crops, while also having minimal impact on the local ecosystem.
The coffee category continues to boom, with growth in all segments. The ready-to-drink category saw the highest percentage of growth compared to the prior year, but single-cup coffee pods are one of the categories experiencing the highest sales.