In its “Breakfast Consumer Trend Report,” Chicago-based research firm Technomic notes that coffee is playing an increasingly important role in consumers’ breakfast purchasing decisions. Thirty-three percent of consumers who drink coffee at breakfast say they are loyal to a coffee brand or restaurant that serves their preferred coffee, which is an increase from 25 percent who reported loyalty in 2009, it states.
Previously available online only, Gevalia coffee will be available in retailers in the United States for the first time in January through Kraft Foods Inc.
Starbucks Coffee Co., Seattle, announced that since the launch of its mobile payment technology in January, there have been 26 million mobile transactions to date. In the first nine weeks of the program, there were 3 million transactions, and in comparison for the nine-week period starting in October, there were 6 million transactions, demonstrating a significant jump in customer adoption and use.
In preparation for the holiday season ahead, Paramount Coffee Co. is rolling out seasonal roasts in holiday packaging and adding twists to the classics.
Green Mountain Coffee Roasters Inc. (GMCR), based in Waterbury, Vt., has chosen Isle of Wight County, Va., as the future home of its new manufacturing and distribution facility.
Downers Grove, Ill.-based Sara Lee Corp. announced the sale of a majority of its North American foodservice coffee and tea operations to The J.M. Smucker Co., Orrville, Ohio, for $350 million.