Research suggests that consumers are more eager to participate in Dry January than Sober October. With an increasing number of non-alcohol offerings, brands and retailers will need to analyze their strategies as this peak season approaches.
Hand on Heart uses cutting-edge technology to remove the alcohol
January 3, 2022
Miller Family Wine Co., Santa Maria, Calif., announced its newest wine venture: Hand on Heart ― a collection of premium, non-alcohol wines developed in collaboration with Iron Chef Cat Cora.
Trends indicate that no alcohol is trending not just in “Dry January” but throughout the year. As a result, beverage manufacturers are stocking shelves with plenty of non-alcohol beer, wine and spirits.
Buzz-less spirits, functional fizz among the beverage trends identified
October 19, 2021
Austin, Texas-based Whole Foods Market’s global buyers and experts unveiled their Top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions. Buzz-less spirits, yuzu, reducetarianism and functional beverages made with prebiotics and botanicals are among the food influences expected to rise in popularity next year.
Spurred on by consumers growing interest in health and wellness, CleanCo seeks to empower a new category of cocktail lovers in the United States who wish to moderate without compromise.
Starla Wines entered into the alcohol-free (AF) industry by launching a trio of alcohol removed varietals: Sauvignon Blanc, Red Blend and Sparkling Rosé.
MXXN, a non-alcohol, cannabis-infused spirits brand, entered the cannabis and spirits industries with the launch of three expressions: London Dry, Jalisco Agave and Kentucky Oak.