Reach3 Insights found that consumers evaluate beverages on far more than taste, considering factors such as function, wellness, convenience, ingredients and the role a drink plays in a particular moment.
Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and Canada, announced its entry into the hemp-derived THC beverage category, launching first in Minnesota with additional markets to follow in the coming weeks.
The Hemp Enforcement, Modernization, and Protection (HEMP) Act was introduced to Congress to establish a federal regulatory pathway for hemp-derived products intended for human use within the Food and Drug Administration (FDA).