Articles Tagged with ''beverage marketing campaign''

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app. 

Bungie and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., announced it has partnered with Rockstar Energy Drink and Pop-Tarts toaster pastries for “Destiny 2.” The partnership leads up to the Sept. 6 launch of “Destiny 2” on PlayStation4 and Xbox One (PlayStationPlus or Xbox Live Gold subscription, respectively, required for significant features), the company says. 

Jim Beam, a brand of Chicago-based Beam Suntory Inc., announced the latest addition to its flavored portfolio: Jim Beam Vanilla. The product blends Madagascar vanilla bean liqueur with Kentucky straight bourbon whiskey.

Under the banner of "Pure Life Begins Now," Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced the company's Racing Throwback Sweepstakes, where the grand prize is a trip to a premier series race, and the winning photo is featured on the hood of the 5-hour Energy No. 77 Throwback-themed race car at Darlington Raceway in Darlington, S.C.