In the 1983 holiday classic “A Christmas Story,” Ralphie eagerly checks the mail for his decoder pin from the “Little Orphan Annie” radio show only to be disappointed when he finally solves the code and discovers it is nothing more than an advertisement. Although Ralphie’s first coding experience might not have met his expectations, within the consumer packaged goods (CPG) market, coding technology is living up to its reputation.
Novelist Dan Brown has seen his protagonist Robert Langdon decipher his fair share of codes and symbols in his best-selling novels, but for consumer packaged goods (CPG) companies, it’s all about clear, concise codes instead of ones that contain hidden secrets.
With beverage containers available in a number of shapes and sizes, beverage companies are seeking flexibility when printing lot and date codes as well as logos with coding installations for a range of package sizes and materials.
Beverage companies require coding technology that keeps up with the entire packaging line, which means different speeds, complex patterns and technologies.