Tasked with protecting the contents of beverages, caps and closures also are seeing trends that impact sustainable measures as well as incorporating smart technology.
The Clean Beverage Co., a division of Alkaline Water Co., announced the launch of its brand new line of six natural A88CBD functional waters: Reenergize, Berry Black; Refresh, Lemon Lime; Relax, Peach Mango; Rest, Strawberry Kiwi; Relief, Grapefruit Ginger; and Resistance, Orange Tangerine.
As consumers demand nutrition, ease of use and recyclability from their beverages, brands are seeking innovative caps and closures that help preserve functionality and promote sustainability.
New creative highlights packaging, nutrient benefits
March 4, 2020
Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.
Caps and closure suppliers highlight the impact that sustainability is having on their market as these companies look to support an environment free of plastic waste.