With an increased emphasis on health and wellness, the vibe in the beverage industry also speaks to the importance of “changing it up” by manufacturing products with functional ingredients, including the immune-boosting power of antioxidants.
As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.
Après uses a blend of plant proteins, virgin coconut oil and coconut water
November 6, 2017
San Francisco-based Après launched a plant-based protein beverage specifically developed for premium whole-body replenishment. The beverage utilizes a proprietary blend of plant proteins, virgin coconut oil and coconut water in a shelf-stable format for convenient on-the-go consumption.
Patrón Tequila, the flagship brand of The Patrón Spirits Co., introduced Patrón Extra Añejo Tequila, the first new addition to the core range of tequilas in 25 years, the company says.
Whether quick-service, fast-casual or a full-service restaurant, consumers are experimenting with new flavors and seeking more premium offerings like specialty coffee, cold-brew coffee and iced tea while dining out.
When it comes to coffee, consumers are looking for premium products in both hot and cold varieties to get their coffee fix. “Consumers are increasingly demanding specialized, high-quality coffee products, particularly in single-use servings.