In the consumer packaged goods space, brand owners are tasked not only with creating a product that resonates with consumers, but a package that conveys its purpose and message to them.
Whether it was alcohol or non-alcohol, the readers had a number of great products from which to choose in the Readers’ Choice New Product of Month poll for May.
3rd Generation Enterprises is bringing back the feel of vintage sodas with its reformulated Top Pop line of carbonated soft drinks made with pure cane sugar.
Honest Tea, an independent operating unit of The Coca-Cola Co., is expanding its Summer Refresher lineup with the release of its newest limited-edition flavor: Watermelon Lemonade.
Following its “Flavor Your Ski,” Facebook and Twitter fan vote last spring, The Double-Cola Co. now is releasing the top consumer pick, Strawberry Ski, for a limited time.