Articles Tagged with ''SKU proliferation''

Based in Draper, Utah, Swire Coca-Cola USA historically has served mostly rural areas in 11 Western states.

Accumulating 130 additional SKUs within the last five years to reach nearly 500 total SKUs, Beverage Industry Bottler of the Year Swire Coca-Cola USA was pressed to find a warehousing solution to accommodate this proliferation.

In the 1983 holiday classic “A Christmas Story,” Ralphie eagerly checks the mail for his decoder pin from the “Little Orphan Annie” radio show only to be disappointed when he finally solves the code and discovers it is nothing more than an advertisement. Although Ralphie’s first coding experience might not have met his expectations, within the consumer packaged goods (CPG) market, coding technology is living up to its reputation.

Novelist Dan Brown has seen his protagonist Robert Langdon decipher his fair share of codes and symbols in his best-selling novels, but for consumer packaged goods (CPG) companies, it’s all about clear, concise codes instead of ones that contain hidden secrets.

Running more than 200 routes a week to serve more than 46 million cases a year to 11,000 accounts in 16 counties in southern Texas, Silver Eagle Distributors realizes the importance of investing in its operations.