Articles Tagged with ''label redesign''

Taub Family Selections and Bodegas Callia announce Callia wine’s new packaging

December 27, 2019

U.S. fine wine importer Taub Family Selections and Argentinian winery Bodegas Callia announced new packaging for its Callia wines portfolio. The new Callia label design grants a modern, premium feel with its silver label, deep red capsule and bold brand logo, the company says.

J. Lohr Vineyards & Wines unveiled new packaging for its J. Lohr Vineyard Series tier. cartons for Maple Hill’s 100 percent grass-fed organic whole milk and chocolate milk made with Fair Trade cocoa.

J. Lohr Vineyard Series tier releases new packaging

Wine series uses pressure sensitive labels, fanciful script

October 21, 2019

The vivid new package reflects the importance of these wines in the company’s portfolio, while also differentiating them from the winery’s popular J. Lohr Estates wines.

Harveys Bristol Cream Sherry implements thermochromic ink to label

Brand logo turns blue when bottles reach ideal temperature

August 9, 2019

This updated Harveys’ packaging, along with a brighter blue label and cap, reminds consumers that the sherry tastes best when served chilled, it says.

Gold Peak tea debuts new label

Tea brand packaging coincides with marketing campaign Real Comforts of Home

August 9, 2019

Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says.

Copper Fox Distiller New Branding - Beverage Industry

Copper Fox Distillery rebrands whiskey, gin portfolio

Brand consolidation under Copper Fox reflects distiller’s history, culture

February 11, 2019

“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.

The Murph’s Famous introduces new look for Bloody Mary mixes

New labels come in line with expanded distribution

February 19, 2018

The Murph’s Famous announced a new look along with expanded distribution.

Lucas Bols introduces redesigned labels

New labels highlight heritage, quality

February 19, 2018

Lucas Bols announced that its line of Bols Liqueurs now is wrapped in new, premium labels.

Lindeman's Bin Series with arty by David Bromley - Beverage Industry

Lindeman’s Bin series wines re-launch with new labels

Australian artist David Bromley designs labels for 18 wines

January 12, 2018

David Bromley, known for playful, vibrant art, created new labels for each of the 18 wines in the Bin tier.

Coca-Cola Zero rebrands to Coca-Cola Zero Sugar

Redesigned packaging launches nationwide in August

July 27, 2017

Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.

New packaging for Blue Vodka

Design reflects brand’s rich Idaho heritage

July 14, 2017

Blue Ice Vodka unveiled new packaging for its self-titled vodka that reflects the authenticity, simplicity and modernism of the brand while keeping the premium handcrafted potato vodka true to its original recipe, the company says.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.