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Home » Ready-to-Drink (RTD) Cocktails

Articles Tagged with ''Ready-to-Drink (RTD) Cocktails''

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Blake Lively announces launch of Betty Booze

New cocktail lineup made with real ingredients, nothing artificial
June 29, 2023

New York-based Betty Buzz, a sparkling beverage brand, announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails. The launch of Betty Booze is part of the company's larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverages – and beyond, the company says.


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Dad Water

June 27, 2023

Mom Water, co-founded by Jill and Bryce Morrison, announced the official launch of its newest offering: Dad Water.


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Kove debuts new look, fresh flavors

June 16, 2023

Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s new design can be found as part of its summer variety pack.


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Monaco Cocktails Margaritas

June 13, 2023

Monaco Cocktails, a brand of Atomic Brands, announced its new line of ready-to-drink Margaritas, expanding upon its popular tequila portfolio.


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Owl’s Brew Tea Cocktails

May 25, 2023

Owl’s Brew Boozy Tea announced its expansion into the world of ready-to-drink (RTD) canned cocktails with the launch of its Real Tea & Vodka and Skinny Hibiscus Margarita.


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Dos Equis announces 3 new products in time for summer

Brand enters non-alcohol beverage market
May 9, 2023

Following its successful introduction to the popular ready-to-drink category last year, Dos Equis, a brand of Heineken USA, White Plains, N.Y., is expanding its product portfolio with Dos Equis Lime & Salt ZERO non-alcoholic, Dos Equis Michelada and Dos Equis Mango Margarita.


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Spirit of Gallo acquires Fishers Island Lemonade

May 3, 2023

Spirit of Gallo, Modesto, Calif., has announced that it will acquire Fishers Island Lemonade, Mystic, Conn., a female-founded beverage brand. With a 9% ABV, Fishers Island Lemonade is positioned as a leader in the premium RTD category with its full-flavor taste profile of barrel-aged whiskey and premium vodka— its four-pack is offered at $15.99, the company notes. Today, the Fishers Island Lemonade family also includes Fishers Island Half and Half (7% ABV) and Fishers Island Pink Flamingo (7% ABV) line priced with a suggested retail price of $15.99 for a four-pack along with variety eight-pack offerings.


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Absolut announces new U.S. collaboration with Ocean Spray

Ocean Spray Vodka-Cranberry Range set to hit shelves in early 2024
May 2, 2023

Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building on the brands’ successful marketing partnership in the United States. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration will deliver one of America’s favorite serves with the new RTD line coming early 2024, the company says.


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Topo Chico Spirited

April 18, 2023

Topo Chico Spirited, a brand of Molson Coors Beverage Co., announced the launch of its brand new ready-to-drink (RTD) cocktail line, inspired by classic cocktails made with Topo Chico Mineral Water. 


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The Boston Beer Co. introduces Slingers Signature Cocktail lineup

Brand takes a test-and-learn, limited-market approach to the new product innovation
April 13, 2023

Boston-based The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Slingers Signature Cocktails, a malt-based lineup of full-flavor, 8% ABV cocktail-style drinks packaged in a 24-ounce can. Debuting in three flavors — Bahama Mama, Peach Screwdriver and Pineapple Punch — Slingers is hitting shelves this month in Cleveland, Pittsburgh and select areas of New Hampshire, the company notes. 


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