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Agua Plus innovates with All-Scratch! Technology

Reduce waste, stay healthy brand’s mantra

April 21, 2022

Agua Plus, a brand of Plus Brand Industries, is a pH9+ alkaline water that features All-Scratch! Technology, a patented scratch technology that allows consumers to scratch their name, initials or image directly on the label.

Category Focus

Milk, bulk still water top in private-label sales

Value, quality drive private label acceptance

Barbara Harfmann

November 17, 2021

During the pandemic, consumers looking to save money turned to private-label products. With nearly 50% of market share, refrigerated private-label dairy products had dollar sales of $7.3 billion, slightly less than the $7.9 billion notched for national brands.

Nirvana HMB and Select spring waters

October 29, 2021

Nirvana Water Sciences Corp. introduced its science-backed infused spring waters: Nirvana HMB and Nirvana Select.

evian, Rothy’s partner for collection made from water bottles

Tennis-inspired collection will be created from evian bottles collected at 2021 U.S. Open

September 1, 2021

Danone’s evian water and Rothy's announced a new partnership to repurpose evian water bottles collected this September into a limited-edition, tennis-inspired capsule collection created by Rothy's.

FreeWater Inc. releases eco-friendly, BPA-free water

July 9, 2021

FreeWater Inc. announced the release of its innovative, paradigm-shifting product: eco-friendly, BPA-free water.

PATH debuts Made in the USA refillable bottled water packaging

Each limited-edition bottle sold will benefit Wounded Warrior Project

May 20, 2021

Fremont, Calif.-based PATH, the refillable bottled water brand on a mission to end single-use plastic, debuts its limited-edition Made in the USA bottle ahead of Memorial Day and Fourth of July.

Perfect Hydration to convert plastic bottle packaging to rPET

Conversion follows addition of aluminum can packaging

January 4, 2021

Perfect Hydration (pH) is converting its 1-liter, 1.5-liter and 1-gallon bottles to post-consumer recycled polyethylene terephthalate (rPET) bottles beginning in the first quarter of 2021.

PATH, MONOPOLY team up to release commemorative bottles

Refillable bottles merge sustainability, entertainment

December 8, 2020

To mark the 85th Anniversary of the MONOPOLY brand, Hasbro has partnered with PATH to release limited-edition refillable bottles featuring Rich Uncle Pennybags and other nostalgic MONOPOLY icons.

Category Focus

Private-label beverages are combining value with quality

Premiumization proliferates among private-label beverages

Jessica Jacobsen

November 20, 2020

Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.