Articles Tagged with ''beverage sales''

Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.

When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.

Consumers continue to look to the foodservice segment for quick and convenient snacks and meals.

Having enough energy to get through the day has fueled consumer interest in the energy drinks and energy shots category, which is steadily growing, experts say.

Although experts are seeing an overall decline in the dairy market, dairy alternatives are permeating the segment and realizing growth.

The on-premise channel has struggled to maintain positive growth, but the growth that has been seen has largely been a result of consumers’ willingness to pay more for more premium products, experts say