After launching Kickstart by Mountain Dew for the morning drinking occasion last year, PepsiCo Inc. added Black Cherry and Limeade flavors to its Kickstart by Mountain Dew lineup to fulfill the nighttime drinking occasion.
Electrolyte Hydration Drink Mix and Protein Recovery Drink Mix offer athletes more options
September 12, 2013
Clif Shot, a brand of Emeryville, Calif.-based Clif Bar & Co., launched two new sports performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. The introduction of these new products expands the Clif Shot portfolio to provide athletes options for hydration during activity as well as fast-absorbing protein to aid in post-activity recovery, the company says.
Point Brands Inc. launched Citrus- and Berry-flavored iXtreme Hydrator functional beverages, which are infused with electrolytes and do not contain caffeine.