Articles Tagged with ''electrolytes''

Reliant Beverage Co. released its Recovery Water line in select markets.

Whether it’s your family doctor or first lady Michelle Obama, authority figures are stressing the importance of drinking water. But as consumers look to fulfill their hydration needs one bottled water brand is promoting the “perfect” balance of hydration and clean taste.

Beverage entrepreneur, creator of Fuze and Nos Energy Drink, and co-creator of BodyArmor SuperDrink Lance Collins has joined forces with producer and songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. The water is ultra-purified and balanced with electrolytes and minerals to achieve a pH of 7.4.

American Beverage Corp. introduced a line of Hug Water drinks for kids.

To help answer the growing demand for coconut water, Artiste has introduced Coconut Water Powder, a white- to light-cream-colored natural product produced from fresh coconuts utilizing a proprietary drying process.

Planet Blue Beverage Inc. introduced a line of Pro Motion Thirst Quencher sports drinks.

Essentia Water LLC, Bothell, Wash., secured a private placement investment led by Castanea Partners, a Newton, Mass.-based private equity firm that owned Fuze Beverage prior to its sale to The Coca-Cola Co., Atlanta.

Vita Coco expanded into the sports drink category with its new line of Vita Coco Sport beverages.

Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.

BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.