Älsa introduced its self-titled energy-powdered water enhancers. The water enhancers are vegan and gluten free and provide a healthy energy lift without the crash, the company says. Älsa contains ingredients that offer added benefits like Cognizin citicoline and PureEnergy, an ingredient that combines caffeine with pTeroPure pterostilbene, for sustained mental clarity and enhanced focus, it adds. It also is rich in electrolytes for enhanced hydration, and vitamins B and C, according to the company. Älsa is naturally sweetened with stevia extract and fructose, and comes in three flavors: Dragon Fruit, Pomegranate Blueberry and Three Citrus. Each box of 24 packets retails for $39.50 online and in-store at Akin’s Natural Foods Markets and Chamberlin’s Markets in select locations.
Älsa, Dana Point, Calif.
Distribution: Select markets and online