Budweiser reintroduced its America packaging this summer. Since 2011, when Budweiser unveiled its first stars and stripes can, the brand has “raised a cold one” to summer in celebratory fashion, the company says.
Mexican beer brand features legendary fighters on bottles
September 15, 2017
Corona Extra announced the launch of its 2017 limited-edition “Legends” bottles. For the fifth consecutive year, Corona released specially wrapped, collectible 12-ounce bottles featuring six boxers.
Decanter celebrates partnership with Ducks Unlimited
September 12, 2017
St. Louis-based Luxco’s Lord Calvert Canadian Whisky, which previously had established a partnership with Ducks Unlimited, a leader in wetlands and waterfowl conservation, announced that as part of its continuing partnership, it is releasing a second 750-ml custom decanter, which is available this month throughout the United States.
Brand launches commemorative bottles of Avión Reserva 44 Extra Añejo
August 22, 2017
Continuing to celebrate “the best for the best,” Tequila Avión, New York, has created a limited-edition, commemorative bottle of the brand's ultimate tequila offering, Avión Reserva 44 Extra Añejo.
Matua, a New Zealand wine, is releasing its 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate and change color as a bottle is chilled to optimal drinking temperature. The label features a snowflake symbol that appears when the bottle is optimally chilled, along with a color-changing Ta Moko symbol that darkens when the wine reaches its ideal temperature.
To help advance opportunities for women in the arts, premium-bottled-water brand LIFEWTR announced it is featuring bold and abstract designs from female artists on its Series 2 bottle labels. Released in a series of three, LIFEWTR labels change several times a year and each series supports a culturally relevant theme.
International collaboration included limited-edition “Destiny 2” cans
August 8, 2017
Bungie and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., announced it has partnered with Rockstar Energy Drink and Pop-Tarts toaster pastries for “Destiny 2.” The partnership leads up to the Sept. 6 launch of “Destiny 2” on PlayStation4 and Xbox One (PlayStationPlus or Xbox Live Gold subscription, respectively, required for significant features), the company says.
Stella Rosa Black, Stella Rosa Platinum feature limited-edition packaging
July 14, 2017
With summer officially here, Riboli Family Wine Estates announced the release of its Stella Rosa Black and Stella Rosa Platinum in limited-edition, patriotic packaging.