Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
Limited-edition packaging features whiskey glasses, cocktail recipes
December 14, 2018
The gift-ready set includes a bottle of the 2016 Cooper & Thief Red Wine Blend, two festive Cooper & Thief based cocktail recipes, and two whiskey glasses all ready for upcoming holiday enjoyment.
The pack is wrapped in sleek black leather, embossed with both brand’s joint logo, and includes one 750-ml bottle of the American-made spiced rum that is blended with spices including ginger, cinnamon, clove and vanilla.
Two exclusive IPAs part of limited-edition packaging
December 14, 2018
The limited-edition holiday 12-pack contains four varieties in one box and features two exclusives, Sixty One and Viniferous IPA, along with 60 Minute IPA and 90 Minute Imperial IPA, the company says.
For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.
Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.
Limited-edition packaging benefits Breast Cancer Research Foundation
November 21, 2018
In partnership with the Breast Cancer Research Foundation (BCRF), the first “coffee for a cause” initiative in the coffee pods category was created specifically for BCRF fundraising.
Trussardi bottle available in gift box, mini bottles
November 19, 2018
Disaronno announced its annual Disaronno Icon Project. This year, the brand will dress the bottle in a limited-edition design by Trussardi, one of Italy’s ultimate heritage houses.