Intelligent Blends, a single-serve coffee and beverage company, has launched a year-long “coffee with a cause” campaign with the introduction of its hashtag #PinkPods, a new variety in the Maud’s Coffee & Tea’s line. In partnership with the Breast Cancer Research Foundation (BCRF), the first “coffee for a cause” initiative in the coffee pods category was created specifically for BCRF fundraising. Intelligent Blends will make a $2 donation for every 36-count box of Maud’s #PinkPods sold. Maud’s #PinkPods feature a specially designed alternate logo and BCRF branding on the lid of each pod, which contain 11 grams of the Maud’s In the House Blend. “Drinking coffee is a blissful experience, and with #PinkPods it can now be a vehicle through which Intelligent Blends and our consumers are doing good by raising both awareness and funds for BCRF efforts,” said Michael Ishayik, president and founder for Intelligent Blends, in a statement. “By partnering with BCRF, we are tapping into peoples’ daily habit of drinking coffee and fighting breast cancer one cup at a time.” Maud’s #PinkPods are eco-friendly and 100 percent recyclable, and now are available for purchase at ShopBlends.com, along with Intelligent Blends’ other brands.
Maud’s Coffee & Tea’s releases #PinkPods
Limited-edition packaging benefits Breast Cancer Research Foundation
November 21, 2018