The makers of Sparkling Ice, Talking Rain Beverage Co., Preston, Wash., announced a range of corporate social responsibility initiatives to support veterans and the fight against breast cancer by collaborating with two organizations: Honor Flight Network, Springfield, Ohio; and UW Medicine, Seattle.

In collaboration with the National Breast Cancer Foundation (NBCF), Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is supporting breast cancer awareness by Picking Pink Cranberries for a Purpose, during the first harvest of the season, the company says. The first-ever pink cranberry harvest featured approximately 79 million cranberries, including real pink cranberries and a National Breast Cancer Foundation Inc. ribbon made from approximately 15.5 million pink cranberries, it adds.

Extending its support of breast cancer research, MyCause Water launched a year-round packaging and charity initiative, “What is the Pink Cap?”

Las Vegas-based Real Water announced a new venture with one of its brand ambassadors and partners Melanie Brown to benefit Susan G. Komen. Brown, also known as Mel B, is a pop star and judge on NBC’s “America’s Got Talent.” Together Real Water and Mel B have designed a limited-edition pink bottle in support of Komen’s mission to save lives and end breast cancer forever.