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Home » Lime-A-Rita

Articles Tagged with ''Lime-A-Rita''

Stephanie new headshot

Nielsen: 85 percent of new products fail in the marketplace

Anheuser-Busch learns from mistakes to build effective Ritas portfolio
Stephanie_headshot_new_cropped
Stephanie Cernivec
August 15, 2014
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For consumer packaged goods (CPG) companies, it’s a bit scary to hear the Nielsen statistic that more than 85 percent of new CPG products fail in the marketplace.


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Bud Light Lime Apple-Ahhh-Rita

Bud Light Lime adds seasonal Apple-Ahhh-Rita flavor to Ritas portfolio

Flavored malt beverage brand’s line extension taps into popularity of apple ciders
August 5, 2014
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Following the successful launch of a winter seasonal last year, Anheuser-Busch, a St. Louis-based subsidiary of Anheuser-Busch InBev, added the fall seasonal Apple-Ahhh-Rita to its Bud Light Lime Ritas lineup of ready-to-drink flavored malt beverages (FMBs).


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Bud Light Lime Mix-A-Rita

A-B launches Bud Light Lime Mang-O-Rita, Raz-Ber-Rita

Mix-A-Rita variety pack features four permanent flavors
March 3, 2014
No Comments

St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.


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Anheuser-Busch retail channels

Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising
Jess-200
Jessica Jacobsen
February 10, 2014
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Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.


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Bud Light Lime Straw-Ber-Rita

Anheuser-Busch introduces Bud Light Lime Straw-Ber-Rita

March 26, 2013
No Comments

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev, is adding some berry taste to its flavored malt beverage (FMB) lineup with the release of Bud Light Lime Straw-Ber-Rita. A follow up to the successful Lime-A-Rita, which launched last April and has sold more than 500,000 barrels, the Straw-Ber-Rita is an 8 percent alcohol by volume FMB that blends Bud Light Lime with the taste of a strawberry Margarita, the company says.


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Bud Light Lime 'Lime-A-Rita'

Bud Light Lime ‘Lime-A-Rita’

April 25, 2012
No Comments

Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Bud Light lineup with the introduction of Bud Light Lime “Lime-A-Rita.”


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