PATH announced the launch of two limited-edition Teenage Mutant Ninja Turtles: Mutant Mayhem bottles in partnership with Paramount Consumer Products. The bottles are available exclusively at Target stores nationwide and on Target.com.
As the Barbiemania continues, PATH Water has launched a limited-edition Barbie bottle in partnership with Mattel. The bright pink, refillable water bottle now is available exclusively on PATH’s website, while supplies last.
Glass Onion-inspired murder mystery game available while supplies last
December 14, 2022
Inspired by the upcoming film “Glass Onion: A Knives Out Mystery,” White Claw Hard Seltzer and Netflix teamed up to create a limited-edition murder mystery game: Crack the CLAW. Much like Glass Onion, the dangerously fun game mirrors a good old-fashion whodunit: you can lie and deceive as a murderer, or channel your Benoit Blanc to uncover the murderers among you.
Boxed Water Is Better is teaming up with Universal Products & Experiences to offer renewable packaged water as a part NBCUniversal’s efforts to help reduce plastic waste. Launching in March 2023, the Jurassic World-inspired Boxed Water collection will be available in grocery store locations in the United States.
Just in time to ring in holiday cheer, BrewDog unveiled: It’s A Beaut, a festive Pecan & Toffee Stout inspired by the iconic movie “National Lampoon’s Christmas Vacation.”
Tea brand, TV channel set to celebrate film release with limited-edition Merry Mint iced tea
November 15, 2022
Pure Leaf Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, announced a partnership with the Hallmark Channel to bring the brand’s “No is Beautiful” campaign message to movie-lovers through a new holiday film “Christmas Class Reunion.” Merry Mint, a limited-edition, mint-flavored Pure Leaf Iced Tea, will simultaneously launch through a social media giveaway for consumers to enjoy while watching the film.
BLK & Bold, Des Moines, Iowa, announced its partnership with Marvel Studios that will debut the brand’s limited-edition BLK & BOLD Black Panther: Wakanda Forever coffee in celebration of the upcoming Black Panther sequel. The collaboration includes a variety of special-edition Black Panther: Wakanda Forever-themed products with reimagined packaging that highlights fan-favorite Black Panther characters.
The limited-edition G FUEL The One Collector's Box is available while supplies last
December 23, 2021
G FUEL, a brand of West Babylon, N.Y.-based Gamma Labs, developed a new Collector's Box in collaboration with Warner Bros. Pictures to celebrate the release of “The Matrix Resurrections,” now playing in theaters and streaming on HBO Max.
G FUEL released a new variety: Flavor Bombs. The new G FUEL flavor is available in 16-ounce cans gfuel.com and will be sold in select stores in the United States.
Energy drink launch coincides with ‘Star Wars: The Bad Batch’ animated series launch
May 7, 2021
G FUEL is releasing two new G FUEL Sparkling Hydration flavors: Black Cherry and Kiwi Strawberry. The launch coincides with Disney's "Star Wars: The Bad Batch," an original Disney+ animated series that made its debut May the fourth, also known as Star Wars Day.