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Home » women in the beverage industry

Articles Tagged with ''women in the beverage industry''

Celebrations shine spotlight on women

Women-owned businesses grew 114 percent, report says
Barbara Harfmann
April 24, 2019
In celebration of March as National Women’s History Month and International Women’s Day (March 8), it’s a fitting time to spotlight the achievements and contributions women have made to society and, of course, within the beverage industry.
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Hint Water - Beverage Industry

Hint ignites unsweetened, flavored water craze

Beverage brand grows from kitchen experimentation to national success
Barbara Harfmann
April 8, 2019
Founded in 2005, the San Francisco-based hint Inc. was born with passion and purpose, growing from Goldin’s experimentation in the kitchen from adding sliced up fruits into water as a means to get healthy.
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Ocean Spray International Women's Day

Ocean Spray highlights past, present for International Women's Day

Elizabeth Lee, two partners founded company in 1930
March 8, 2019

Ocean Spray, Lakeville-Middleboro, Mass., values its deep-rooted legacy of powerful women in the workplace. On International Women's Day, the farmer-owned cooperative is sharing its belief that teams are stronger with a diversified workforce.  


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Me and the Bees Lemonade - Beverage Industry

Me & the Bee’s Lemonade celebrates 10 years of ‘bee-lieving’

Founder and CEO Mikaila Ulmer pitched story on “Shark Tank”
Barbara Harfmann
February 18, 2019

Not many 12 year olds can say that they have pitched their business on TV’s “Shark Tank,” introduced then-President Barack Obama at the United State of Women Summit, who jokingly suggested he should work for her, and formed her own nonprofit, Healthy Hive Foundation, which is aimed at saving the honeybee and the food supply.


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Ritas Spritz RTD cocktails

Anheuser-Busch announces launch of Ritas Spritz

Ready-to-drink alcohol beverage targets female demographic
February 11, 2019

As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced "The Ritas," legendary women who take a "life's-a-party attitude in every situation,” according to the company.


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Drinking habits for Super Bowl evolve

Female tastes alter adult beverage landscape
January 28, 2019

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.


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Johnnie Walker Women's March

Jane Walker to represent Johnnie Walker at Women’s March

Brand uses hashtag #WalkWithJane
January 15, 2019

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced that Jane Walker, the brand’s first-ever female iteration of the brand’s iconic Striding Man, will be in attendance at the 2019 Women’s March on Jan. 19 in Washington D.C., to celebrate the many messages of optimism and empowerment that come to life for the march, the company says.


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Ciroc Vodka Summer Colada

Sean ‘Diddy’ Combs, Cîroc relaunch Summer Colada

Flavored vodka first of 2018 Cîroc Summer Collection
April 3, 2018

Sean "Diddy" Combs and Norwalk, Conn.-based Diageo North America, the makers of Cîroc Ultra Premium Vodka, are excited to announce the return of Summer Colada, the first flavor named as part of the 2018 Cîroc Summer Collection. Originally released in 2017 as a limited-edition vodka, Cîroc is relaunching the liquid due to its overwhelming success.


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Jane Walker Edition

Johnnie Walker debuts The Jane Walker Edition

Special-edition Black Label will donate to organizations supporting women’s causes
February 26, 2018

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, unveiled Jane Walker, the first-ever female iteration of the brand's iconic Striding Man logo. The Jane Walker icon will debut on a special-edition offering of the brand’s Black Label blend. 


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Sarah Alter, President and Chief Executive of the Network of Executive Women (NEW) - Beverage Industry

NEW encourages female leadership across CPG, retail

Organization plans to expand membership, further drive mission
Amanda Del Buono
November 15, 2017
In the beverage industry, several women have driven business growth and success.
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