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Bud Light announces transparent packaging design

Secondary packaging design features serving facts, ingredient label

January 14, 2019

Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.

Last Drop - Taylor Karg - Beverage Industry

Beverage brands sponsor NFL with events, promotions

Sponsorship awareness study reveals Pepsi, Anheuser-Busch are top contenders

Taylor Karg

November 21, 2018

With the 2018-19 NFL season in full swing, more and more beverage companies are making plays to get in on the action.

Bud Light and the Philadelphia Eagles unveiled the limited-edition “Philly Philly” commemorative packs. - Beverage Industry

Bud Light honors Philadelphia Eagles with packaging

Commemorative pack in honor of Super Bowl win

September 19, 2018

Bud Light and the Philadelphia Eagles unveiled the limited-edition “Philly Philly” commemorative packs to celebrate the team’s Super Bowl LII victory.

John Mayer joins Bud Light’s summer concert series

Concert to be live-streamed on brand’s Facebook page

July 18, 2017

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add another iconic name to the Bud Light Dive Bar Tour stage this summer: John Mayer.

2017 Beer Report: Domestic brewers look to combat volume declines

Despite volume declines, domestic beer still 65 percent of market

Jessica Jacobsen

March 9, 2017

Just like the stock market has seen its share of highs and lows, the U.S. beer market also has had its own ebbs and flows. Despite some single-digit declines that were peppered in throughout the past decade, the beer market seems to have leveled out, experts note.

Bud Light announces limited-edition NFL cans

Brand launches marketing campaign featuring former NFL players

September 6, 2016

When the NFL season kicks off on Thursday, Sept. 8, Bud Light, a brand of St. Louis-based Anheuser-Busch, will be celebrating the fans that have made football the No. 1sport in America, it says. Bud Light, also the Official Beer Sponsor of the NFL, already has released 720 million of its newly redesigned NFL team cans and will launch a nationwide marketing campaign featuring those cans along with a TV spot starring former NFL players Bo Jackson, Justin Tuck and Tim Couch, the company says.

Bud Light celebrates music festival anniversary

Brand launches limited-edition cans, consumer sweepstakes

Amanda Del Buono

August 15, 2016

Growing up in the suburbs of Chicago, the international music festival Lollapalooza, which makes a stop each year at Grant Park in Chicago, is an event that always has excited locals and drawn tourists from throughout the country.

Bud Light to launch packaging redesign

Brand's first redesign in 8 years

March 15, 2016

Bud Light announced the first major overhaul of its visual identity in eight years as part of a larger brand evolution underway.

Brands focus on large-scale campaigns

Caskers names top whiskeys

March 15, 2016

Calypso Lemonade was officially awarded the Guinness World Record for the Largest Glass of Lemonade ever made after making and serving more than 3,200 gallons of its Original Lemonade.

Anheuser-Busch announces Super Bowl 50 advertising

Shock Top brand to appear in Super Bowl ads for first time

January 18, 2016

Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev, announced that for the 28th consecutive year it will serve as the exclusive category advertiser for the Super Bowl. On Feb. 7, the brewer will use the prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob Ultra, it says.