Bud Light honors Philadelphia Eagles with packaging
Commemorative pack in honor of Super Bowl win
Bud Light and the Philadelphia Eagles unveiled the limited-edition “Philly Philly” commemorative packs to celebrate the team’s Super Bowl LII victory. Inspired by the name of the game-changing play call, “The Philly Special” and Bud Light’s “Dilly Dilly” campaign, the beer brand produced 20,418 packs, which correspond with the date of the Eagles’ Super Bowl win on Feb. 4. The commemorative packs went on sale Aug. 16, the day of the Eagles’ third pre-season game, a Super Bowl LII rematch against the New England Patriots. Each limited-edition Super Bowl LII pack is individually numbered and includes a 25-ounce Bud Light aluminum bottle and two specially designed Bud Light glasses, etched with the legendary “Philly Special” play. Select commemorative packs also gave fans the opportunity to receive tickets to the Eagles’ first regular season game on Sept. 6. “It was a dream season for Philadelphia Eagles fans, and we’re excited to continue celebrating their championship as we prepare to kick-off a new season,” said Andy Goeler, vice president of marketing for Bud Light, in a statement. “Eagles fans adopted our famous ‘Dilly Dilly’ phrase, transforming it into their own rallying cry, ‘Philly Philly,’ and we’re so excited to give them another reason to relive the epic win with the commemorative pack.”
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