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Bud Light signs on for new Google Full Season Football program

Beer brand to produce content for online NFL interactions

September 8, 2015

Bud Light, a brand of St. Louis-based Anheuser-Busch, is teaming up with its partner Google to market unique, premium content directly to football fans through its new Full Season Football program, which features content from the NFL and other properties on Google Search and YouTube. Beginning Sept. 10, the beer brand, sports leagues and video platform will partner to capture football fans on the coveted second screen, the company says.

Beverage brands take advantage of apps, social media

Bud Light partners with dating app Tinder for video ad

May 15, 2015

The King of Beers, Anheuser-Busch's Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers.

Bud Light Mixxtail

March 30, 2015

Anheuser-Busch's Bud Light brand launches Bud Light Mixxtail cocktail-inspired product line featuring Hurricane, Firewalker and Long Island varieties.

Collector's edition items help consumers connect with brands

Pabst Brewery releases limited-edition King Gambrinus bobbleheads

February 16, 2015

Boca Raton, Fla.-based Maui Spa and Wellness Center hired Insider Media Management to help spread the concept that the same ingredients that make beer taste good also are beneficial for the body.

Anheuser-Busch test-launches Bud Light Button

App allows consumers to order cases of beer for delivery with touch of a button

January 15, 2015

St. Louis-based Anheuser-Busch (AB) is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button beer delivery app, which it currently is test-launching in the Washington, D.C., market. When using the app, consumers of legal drinking age can order Bud Light with the touch of a button, and they might even have an “Up for Whatever” experience accompany the special deliveries made through the app.

Anheuser-Busch announces Super Bowl XLIX ads

Three ads spotlight Budweiser, Bud Light

January 7, 2015

St. Louis-based Anheuser-Busch (AB) announced that it will feature three ads spotlighting its Budweiser and Bud Light brands during the NBC broadcast of Super Bowl XLIX on Feb. 1.

Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game

Jennifer Storelli

February 14, 2014

February brings one of the most anticipated events of the sports year: the Super Bowl.

Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising

Jessica Jacobsen

February 10, 2014

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.

Budweiser earns second most effective Super Bowl XLVIII ad

Two Budweiser spots appear on Ace Metrix’s list of most effective ads, while two Bud Light commercials make the least effective ads list

February 4, 2014

Ace Metrix, Mountain View, Calif., revealed the top-performing ads of Super Bowl XLVIII, which honed in on heroes, inspiration and patriotism with the least amount of humor in years, it reports.

Anheuser-Busch announces Super Bowl XLVIII ad lineup

Bud Light to debut new creative campaign during the big game

January 15, 2014

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.