St. Louis-based Anheuser-Busch (AB) announced that it will feature three ads spotlighting its Budweiser and Bud Light brands during the NBC broadcast of Super Bowl XLIX on Feb. 1.
“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president of U.S. marketing at AB, in a statement. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”
The first ad will be a 60-second Budweiser promotion that highlights the brewing credentials for the company’s full-flavored lager. The second Budweiser ad, “Lost Dog,” will feature the Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship, the company says.
“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades,” said Brian Perkins, vice president of Budweiser, in a statement. “They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency. This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”
To highlight Bud Light, AB’s 60-second “Coin” spot will feature an everyday Bud Light fan who experiences an unforgettable night of ‘80s iconic old-school fun simply by indicating he is “Up for Whatever.”
“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president of Bud Light, in a statement. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”