St. Louis-based Anheuser-Busch (AB) announced that it will feature three ads spotlighting its Budweiser and Bud Light brands during the NBC broadcast of Super Bowl XLIX on Feb. 1.
“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president of U.S. marketing at AB, in a statement. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”