Why do shoppers choose to buy one drink instead of another in a supermarket? Is it the design, the brand, the label, the package material or the drink itself? For most consumers, the reality is that the final decision often is the result of several considerations.
IBWA emphasizes importance of clean, safe drinking water
May 5, 2014
During National Drinking Water Week from May 4 to 10 this year, the International Bottled Water Association (IBWA), Alexandria, Va., is highlighting bottled water as a healthy, on-the-go, refreshing beverage.
In the “Wizard of Oz,” among the many concerns that Dorothy encounters on her quest for home is the musically entertaining “lions and tigers and bears, oh my.” Although not potentially threatening like wild animals, a trio of options often presents itself to beverage manufacturers in the form of packaging: plastic, aluminum and glass, oh my.
Fashionable, retro designs give packages a unique look
November 15, 2013
Evian Natural Spring Water, a brand of Danone, released its latest water bottle collaboration with designer Elie Saab. Narragansett Beer reintroduced its 1975 can, made famous in the “Jaws” movie during the scene in which Captain Sam Quint, played by Robert Shaw, crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character, Hooper.
Approximately 55 percent of the plastic bottles manufactured in the United States are used for beverage bottling, and half of the plastic bottle manufacturing industry’s revenue comes from carbonated soft drink bottles, according to Santa Monica, Calif.-based IBISWorld’s Sept. 2013 report “Plastic Bottle Manufacturing in the US.”
Although the plastic bottle market in the United States serves a number of different industries and manufacturers, the beverage business continues to play a large role.
Bronco Wine Co. switched the packaging material for its 187-ml. single-serve bottles of wine from glass to lightweight PET bottles from Amcor Rigid Plastics.