To honor tea lovers across the nation throughout National Hot Tea Month, the New York-based Tea Council of the USA kicked off its third annual IndividualiTEA Photo Sharing Sweepstakes, offering one winner a chance to win $500 and a year's supply of tea. Consumers can enter by brewing a cup of tea and share their photo, video or description on Instagram or Twitter with the hashtag #IndividualiTEA and tag @TeaCouncil.
Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.
Hot or cold, bottled or bagged, tea is one of the most recognizable, widely consumed beverages in the world due to its healthy halo, premium options and flavor innovations.