LifeStyle Brands International LLC launched uvé, a naturally flavored and sweetened sparkling beverage that was formulated to help boost an individual’s healthy weight management efforts.
Health to Happiness Inc. expanded its Swedish Diet product line to include The Swedish Diet Energy Boost shots, which offer a dual functionality of weight loss and energy gain, the company says.
Whether it’s reported in the news media, discussed by the office water cooler or written about in blogs, consumers are at no loss for information about the obesity crisis that is affecting the United States.
Obesity continues to be a significant health issue in the United States and health-conscious consumers continue to look for functional products that promise weight management-related benefits. In their quest for wellness, consumers are learning more about the benefits of protein and fiber. In addition, some consumers are searching for what Ram Chaudhari, senior executive vice president and chief scientific officer of Schnectady, N.Y.-based Fortitech Inc. calls a “magic bullet” for weight loss and management solutions.
As consumers become more realistic about weight-related products, beverage companies are offering products that are formulated with ingredients for weight management benefits. Lifestyle Beverages Inc., Syosset, N.Y., reformulated its functional
