Data shows that more consumers value clean-label ingredients for beverages. However, sourcing these ingredients as well as producing clear labeling surrounding a vague “clean label” definition are among challenges beverage brands face.
Most recently, demand for plant-based, clean-label and reduced-sugar functional beverages has been high, according to experts. Hydrocolloids help address all of these needs.
With consumers paying more attention to their overall health by curtailing sugar, consumers’ positive perceptions of natural, non-GMO plant-based sweeteners like stevia and monk fruit have contributed to $5 billion in sweetener category growth.
In the midst of COVID-19, consumers are even more interested in functional beverages that support immunity, digestive health and contain less sugar without sacrificing on taste.
Juice brand also releases Organic Celery Apply Cucumber Juice Blend
June 18, 2020
R.W. Knudsen Family, a brand of Orrville, Ohio-based J.M. Smucker Co., announced the launch of four new Organic Juice Beverage Shots: Pineapple Ginger, Apple Cider Vinegar, Beet Juice and Carrot Black Pepper Turmeric. All are available at natural and conventional retailers, such as Amazon.com and Kroger.