Topo Chico Spirited, a brand of Molson Coors Beverage Co., announced the launch of its brand new ready-to-drink (RTD) cocktail line, inspired by classic cocktails made with Topo Chico Mineral Water.
New line of peach flavors to hit shelves this spring
March 6, 2023
Simply Spiked, a brand of Chicago-based Molson Coors Beverage Co., announced its back with a new innovation: Simply Spiked Peach, which is set to launch this spring. The new line of four peach flavors will be available nationwide at the end of March, the company notes. In true Simply Spiked fashion, the brand is teasing the release early to prepare its fans for just how juicy this spring is going to get, it says.
Centralized team will help support beyond beer portfolio
February 28, 2023
Chicago-based Molson Coors Beverage Co. announced the creation of a centralized commercial function in its Americas business unit designed to accelerate its growth in the years ahead.
Fans can enter for a chance to win from a $500,000 prize pool
January 30, 2023
Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.
Topo Chico trademark will move into spirit-based, ready-to-drink canned cocktails in 2023
September 29, 2022
Molson Coors, Chicago, announced the expansion of its exclusive agreement with Atlanta-based The Coca-Cola Co. to develop and commercialize Topo Chico Spirited, a line of spirit-based, ready-to-drink cocktails inspired by some of America’s most beloved tequila and vodka-based beverages. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co.
Arnold Palmer Spiked, a brand of Molson Coors Beverage Co., announced the release of Arnold Palmer Spiked Lite, a half-iced tea, half lemonade flavored malt beverage made in partnership with AriZona.
Molson Coors to receive BeerBoard’s proprietary data and analytics
May 12, 2022
Syracuse, N.Y.-based BeerBoard, a leader in technology, insights and automated intelligence for the on-premise hospitality industry, announced it has partnered with Chicago-based Molson Coors Beverage Co., to provide insights and data for on-premise retail locations.
Simply Spiked Lemonade variety pack to hit shelves in June
May 4, 2022
Chicago-based Molson Coors Beverage Co. announced its Simply Spiked Lemonade, the new lineup of full-flavor alcohol beverages inspired by the Simply juice brand, will arrive on shelves this June. Simply Spiked Lemonade marks the latest product line in the agreement between Molson Coors and Atlanta-based The Coca Cola Co., and will bring real fruit juice credentials to the ready-to-drink (RTD) alcohol beverage space, it says.
Simply Spiked Lemonade variety pack to launch this summer
January 25, 2022
Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply.