Simply Spiked, a brand of Chicago-based Molson Coors Beverage Co., announced its back with a new innovation: Simply Spiked Peach, which is set to launch this spring.

The new line of four peach flavors will be available nationwide at the end of March, the company notes. In true Simply Spiked fashion, the brand is teasing the release early to prepare its fans for just how juicy this spring is going to get, it says.

“With the launch of Simply Spiked Lemonade in 2022, we tapped into a highly engaged and loyal group of Simply brand fans that had been waiting for a spiked version of their favorite juice flavors with 5% ABV for years,” said Joy Ghosh, vice president of above premium beer and FMBs at Molson Coors Beverage Co., in a statement. “So when we looked toward developing our next Simply Spiked innovation, it was obvious that we should listen to our day one fans and give them the flavor they’ve been asking for. Enter Simply Spiked Peach.”

While Simply Spiked is all about giving the people what they want, they also have the stats to back up their Simply Spiked Peach expansion, the company says. Peach is proving to be the hottest flavor of the moment as supported by a combination of growth potential, consumer appeal and category indicators, it adds.

Aside from expanding its brand, Simply Spiked is investing further in the communities that have supported them since day one with authentic media partnerships and marketing, it says. The Simply Spiked Peach launch will be supported by a product and storyline integration in Season 2 of Peacock’s original hit show, “Bel-Air” which premiered in February with new episodes airing weekly on Thursdays, it notes. Viewers can check out episode 3 airing on Thursday, March 9, for a sneak peek at the new Simply Spiked Peach flavors, it adds.

In addition to product integrations and partnerships, the launch of Simply Spiked Peach will be supported by a 360 media and advertising plan that is expected to reach over 90% of the consumers within the brands’ target demographics including TV ad buys during March Hoops and playoffs, podcast integrations, influencer partnerships and social media, the company says.