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The Double Cola Co. released a limited-edition 12-pack for its citrus soda, SKI brand. Its retro design was voted No. 1 last year by SKI fans through a label design contest that took place on Facebook.
According to Beverage Industry’s Best Packages of 2014 survey, portion-controlled sizes, specialty inks and a “personal” touch can give brands a leg up in the competitive beverage marketplace.
After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.