Articles Tagged with ''Ready-to-Drink (RTD) Tea''

#RefreshinglyHonest campaign

Clean label, transparency offer value to beverages

Free-from claims resonate with consumers
jessica Jacobsen
Jessica Jacobsen
September 15, 2017
In the beverage market, as well as other consumable industries, the influence of clean label continues to expand its reach. In fact, in its Top Ten Trends list for 2017, the Netherlands-based Innova Market Insights highlighted how clean label has been a running theme for the market research firm dating back to 2008.
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Role Tea

Role Tea

August 17, 2017

MKP Products LLC now offers its line of ready-to-drink (RTD) wellness teas: Role Tea. 


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Honest Tea Refreshingly Honest

Honest Tea asks consumers to pay with honesty

#RefreshinglyHonest Project features donation to VisionSpring
July 11, 2017

Bethesda, Md.-based Honest Tea Inc., a division of The Coca-Cola Co., is encouraging Americans to take their first step to living a little more honestly by sharing their hashtag #RefreshinglyHonest moments on social media or at pop-up locations across the country.


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ITO EN Leaders

ITO EN expands lineup of ready-to-drink teas

Company named in Top 50 list of companies that are changing the world
Barbara Harfmann
June 12, 2017
The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.
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Premium teas

RTD tea proliferates with health and wellness trends

Loose-leaf, bagged teas experience stagnant growth
Amanda Del Buono
June 12, 2017
Continued interest in health and wellness, back to nature and proactive health trends have resulted in consumers turning to products that boast a natural, healthy halo. Although bottled water has experienced the most notable gains from these trends, bagged, loose-leaf and ready-to-drink (RTD) teas also have benefited from their associations as better-for-you products.
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MatchaBar

MatchaBar launches new labels

Billboard labels speak directly to consumers
May 15, 2017
In conjunction with its expansion into retail and cafes, MatchaBar unveiled a new look for its line of ready-to-drink teas. The new design uses the packaging’s label as a platform to speak to its consumers, the company says. “The packaging refresh allowed us to create a way to let our beliefs, our interests and our associations with certain subcultures shine through,” Founders and brothers Graham and Max Fortgang said in a statement.
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Lipton Mango Iced Tea

Lipton Mango Iced Tea

May 12, 2017

Lipton, a brand of Pepsi Lipton Tea Partnership between PepsiCo Inc. and Unilever, introduced a new flavor joining its line of ready-to-drink iced teas: Mango.


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Teas’ Tea

Teas’ Tea embraces organic commitment through label

Design created to communicate attributes, flavor
March 15, 2017
Teas’ Tea showcased a harmonious new brand look and announced its commitment to use only 100 percent USDA Certified Organic ingredients in its tea varieties at the 2017 Winter Fancy Food Show.
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