Articles Tagged with ''Anheuser-Busch''

Bud Light, a brand of St. Louis-based Anheuser-Busch, is teaming up with its partner Google to market unique, premium content directly to football fans through its new Full Season Football program, which features content from the NFL and other properties on Google Search and YouTube. Beginning Sept. 10, the beer brand, sports leagues and video platform will partner to capture football fans on the coveted second screen, the company says.

Liquid Ice Energy added a new flavor addition to its line of energy drinks. 

From a small brewpub that opened in Chicago’s Lincoln Park neighborhood in 1988, to large-scale brewing operations in Chicago and St. Louis, Goose Island Brewing Co. has made a name for itself in the beer market.

Although it has long been the prevailing opinion that Anheuser-Busch InBev (ABI) would pursue SABMiller, I don’t believe this to be so for the following reasons.

Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, announced it will invest more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. These investments will support growth of its brands and reinforce the beer company's commitment to the U.S. communities where it operates through local spending and jobs, the company says. The beer company plans to spend an estimated $850 million on brewery- and packaging-expansion projects, $220 million on product innovation initiatives, and $720 million in sustaining and increasing efficiency of its existing footprint, it adds. 

Consumer interest in craft beers has caused an explosion in the beer category in 2014. This year, Anheuser-Busch Inbev took the top spot on Beverage Industry's compilation of the Top 100 beverage companies based on 2014 sales.

Anheuser-Busch launched a new beer, Oculto, inspired by and brewed for nightlife. “Oculto,” which means “hidden,” or “waiting to be found,” in Spanish, combines the social invitation of beer with the exciting nature associated with tequila, the company says.

Anheuser-Busch's Bud Light brand launches Bud Light Mixxtail cocktail-inspired product line featuring Hurricane, Firewalker and Long Island varieties.

Although many historians have coined the Industrial Revolution as a turning point in history, it would be interesting to hear what beer historians might say about the current state of this category in relation to the rest of beer’s history and future.

Anheuser-Busch’s Bud Light Lime brand expands its portfolia with Lemon-Ade-Rita