Shock Top brand to appear in Super Bowl ads for first time
January 18, 2016
Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev, announced that for the 28th consecutive year it will serve as the exclusive category advertiser for the Super Bowl. On Feb. 7, the brewer will use the prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob Ultra, it says.
Stella Artois, a brand of Anheuser-Busch Inbev, Leuven, Belgium, and award-winning artist John Legend debuted "Under the Stars," an exclusive holiday single written and performed by Legend, which launched in conjunction with the Stella Artois Give Beautifully holiday campaign, the company says. The duet pays homage to the brand's name, "Stella," which directly translates to "star" in Latin, it adds.
The Coca-Cola Co., PepsiCo announce upcoming launches
November 16, 2015
This year, not everything that happened in Vegas will stay in Vegas. The National Association of Convenience Stores (NACS), Alexandria, Va., hosted its 2015 tradeshow, which took place Oct. 11-14 at the Las Vegas Convention Center.
Beer brand to produce content for online NFL interactions
September 8, 2015
Bud Light, a brand of St. Louis-based Anheuser-Busch, is teaming up with its partner Google to market unique, premium content directly to football fans through its new Full Season Football program, which features content from the NFL and other properties on Google Search and YouTube. Beginning Sept. 10, the beer brand, sports leagues and video platform will partner to capture football fans on the coveted second screen, the company says.
From a small brewpub that opened in Chicago’s Lincoln Park neighborhood in 1988, to large-scale brewing operations in Chicago and St. Louis, Goose Island Brewing Co. has made a name for itself in the beer market.
Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, announced it will invest more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. These investments will support growth of its brands and reinforce the beer company's commitment to the U.S. communities where it operates through local spending and jobs, the company says. The beer company plans to spend an estimated $850 million on brewery- and packaging-expansion projects, $220 million on product innovation initiatives, and $720 million in sustaining and increasing efficiency of its existing footprint, it adds.
Ranking top 100 beverage brands based on 2014 sales
June 12, 2015
Consumer interest in craft beers has caused an explosion in the beer category in 2014. This year, Anheuser-Busch Inbev took the top spot on Beverage Industry's compilation of the Top 100 beverage companies based on 2014 sales.
Anheuser-Busch launched a new beer, Oculto, inspired by and brewed for nightlife. “Oculto,” which means “hidden,” or “waiting to be found,” in Spanish, combines the social invitation of beer with the exciting nature associated with tequila, the company says.