Articles Tagged with ''Anheuser-Busch''

Anheuser-Busch, the U.S. arm of Anheuser-Busch InBev, introduced Busch Signature Copper Lager in 12 Midwestern states.

In anticipation of the upcoming 2014 FIFA World Cup Brazil, St. Louis-based Anheuser-Busch’s Budweiser brand revealed “Rise As One,” a global creative campaign on behalf of its sponsorship of the tournament.

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.

St. Louis-based Anheuser-Busch (A-B), the U.S. arm of Anheuser-Busch InBev, announced it has agreed to purchase Blue Point Brewing Co., a Long Island, N.Y.-based craft brewer that has more than 40 beers and sales concentrated along the East Coast. The move will bring additional resources to Blue Point's operations, allowing it to meet growing consumer demand for its brands, A-B says. Terms of the agreement were not disclosed.

Ace Metrix, Mountain View, Calif., revealed the top-performing ads of Super Bowl XLVIII, which honed in on heroes, inspiration and patriotism with the least amount of humor in years, it reports.

St. Louis-based Anheuser-Busch’s Budweiser brand released a teaser trailer for its “Hero’s Welcome” commercial, which will premiere Feb. 2 during Super Bowl XLVIII. This 60-second advertisement, which is one of five Anheuser-Busch Super Bowl commercials running this year, continues Budweiser’s long-standing support of the U.S. military and celebrates returning troops, the company says.

Anheuser-Busch InBev (AB InBev), Leuven, Belgium, announced that it will re-acquire Oriental Brewery (OB), a leading brewer in South Korea, from New York-based Kohlberg Kravis Roberts & Co. L.P. (KKR) and Hong Kong-based Affinity Equity Partners for $5.8 billion.

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.

This National Lager Day, Dec. 10, St. Louis-based Anheuser-Busch will raise a toast to the popular beer style — and with good reason. A new survey conducted by the brewer and KRC Research found that many adults still say that lager is their favorite type of beer, despite the ever-increasing interest in different styles of beers and brewing.

To celebrate the 2014 FIFA World Cup Brazil, the event’s official beer sponsor, St. Louis-based Anheuser-Busch’s Budweiser brand, partnered with performance painter David Garibaldi to create a commemorative, one-of-a-kind work of art.