Sports performance, hydration beverage brand will operate as separate business unit
The Coca-Cola Co., Atlanta, announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth. In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2-ounce 100% rPET Coca-Cola bottles.
The on-package tagline “Open for Summer” invites Coca-Cola fans to “open up” an ice-cold Coke to access summer "feels" and to inspire summer rituals that we’ve missed.
Company highlights 2021 releases: smartwater+, Coca-Cola with Coffee, Topo Chico Hard Seltzer
Atlanta-based The Coca-Cola Co. reported first quarter 2021 results and provided an update on progress against its strategic initiatives. “We remain focused on emerging stronger and executing against our growth accelerators during the recovery phase. We are pleased with the progress we are making,” said James Quincey, chairman and CEO of The Coca-Cola Co., in a statement.
The Coca-Cola Co. is showing its dedication to a sustainable future and protecting the planet through its World Without Waste initiative, which launched in 2018. Most recently, the company announced the launch of a 100 percent recycled PET bottle.
13.2-ounce bottles to debut this month in California, Florida and select Northeast states
The Coca-Cola Co., Atlanta, announced that Coca-Cola Trademark brands (Coke, Diet Coke, Coke Zero Sugar, Coca-Cola Flavors) will debut a 13.2-ounce bottle made from 100 percent recycled PET (rPET) plastic this month in California, Florida and select states in the Northeast, with other sparkling beverage brands following this summer.
The beverage industry’s leading companies are furthering the sustainable packaging movement through the use of rPET plastic bottles as well as investments in recycling infrastructure.
Holiday Heroes monikers available to everyday heroes
Coca-Cola unveiled new holiday packaging as an extension of the Share a Coke campaign, with 40-plus monikers dedicated to everyday heroes — nurses, teachers, neighbors, grandparents and more.