The on-package tagline “Open for Summer” invites Coca-Cola fans to “open up” an ice-cold Coke to access summer "feels" and to inspire summer rituals that we’ve missed.
Company highlights 2021 releases: smartwater+, Coca-Cola with Coffee, Topo Chico Hard Seltzer
April 20, 2021
Atlanta-based The Coca-Cola Co. reported first quarter 2021 results and provided an update on progress against its strategic initiatives. “We remain focused on emerging stronger and executing against our growth accelerators during the recovery phase. We are pleased with the progress we are making,” said James Quincey, chairman and CEO of The Coca-Cola Co., in a statement.
The Coca-Cola Co. is showing its dedication to a sustainable future and protecting the planet through its World Without Waste initiative, which launched in 2018. Most recently, the company announced the launch of a 100 percent recycled PET bottle.
13.2-ounce bottles to debut this month in California, Florida and select Northeast states
February 10, 2021
The Coca-Cola Co., Atlanta, announced that Coca-Cola Trademark brands (Coke, Diet Coke, Coke Zero Sugar, Coca-Cola Flavors) will debut a 13.2-ounce bottle made from 100 percent recycled PET (rPET) plastic this month in California, Florida and select states in the Northeast, with other sparkling beverage brands following this summer.
The beverage industry’s leading companies are furthering the sustainable packaging movement through the use of rPET plastic bottles as well as investments in recycling infrastructure.
Holiday Heroes monikers available to everyday heroes
December 2, 2020
Coca-Cola unveiled new holiday packaging as an extension of the Share a Coke campaign, with 40-plus monikers dedicated to everyday heroes — nurses, teachers, neighbors, grandparents and more.
Initial projects of Every Bottle Back aid Texas, Oklahoma and Wisconsin recycling infrastructure
October 29, 2020
The American Beverage Association (ABA), Washington, D.C., announced that the effort by America’s leading beverage companies to boost the recycling of plastic bottles saw the initiation of modernization projects in Texas, Oklahoma and Wisconsin. These projects will help more than 349,000 households recycle nearly 38 million new pounds of PET plastic over 10 years for remaking into new bottles, it adds.
When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.